Course: Branding (Third Year)
Institution: Shenkar College
Overview:
“Al Alim” is an organic vegetable store in Israel’s Central Arava region, developed in collaboration with local organic farms to offer a range of high-quality produce online. Created by Ido, a third-generation farmer, as a response to the economic impacts of COVID-19, the store highlights sustainable and innovative cultivation methods suited to desert agriculture. Focused on quality, safety, and support for local agriculture, “Al Alim” seeks to educate environmentally conscious consumers on the unique excellence of Israeli organic farming. With a focus on health-conscious, locally sourced produce, this branding project also demonstrates the value of sustainable practices within the region.